14 Seo Tips For More Traffic In 2022
Monthly traffic 1,140
Linking websites 601
Tweets 1,705
Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.
Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-lima times bigger.
The number of times this article was shared on Twitter.
Everyone wants to rank higher on Google. But in 2022, it’s arguably more challenging than ever before.
But that doesn’t mean it’s impossible, as you can see from the fact that our blog ranks on the first page for over 11,600 keywords:
Today, I want to share a few simple SEO tips that helped us get there.
Here are the tips:Stop focusing on things that don’t matterKeep search intent top of mind, alwaysCraft compelling title tagsRefresh declining contentBoost important pages with internal linksImprove laman experience signalsDouble-dip on mixed intent keywordsInclude FAQ sectionsInclude expert quotesOptimize for low-hanging featured snippetsUpgrade image backlinksFix dead pages with backlinksRun an annual content auditBuild more backlinks1. Stop focusing on things that don’t matter
Here’s the reality in 2022: Half of the stuff you read online about SEO is nonsense.
This is hardly surprising given the increasingly noisy world we live in, but it does mean that it’s easy to end up wasting time implementing SEO advice that won’t move the needle.
Let’s go through some of this advice real quick:Use LSI keywords. LSI keywords don’t exist. Google’s John Mueller himself has said so. Learn why in my guide to LSI keywords.Get green lights in Yoast. This won’t hurt anything, but it’s unlikely to help much either. Don’t waste your time.Write long-form content because it ranks better. This is a myth. Learn why (and what to focus on instead) in my guide to long-form vs. short-form content.Use an exact-match domain. This advice is straight from 1999. Branded, memorable domains are better.Get social signals. Google says they’re not important. At best, social engagement can indirectly lead to things that help SEO, as Sam explains in this video.
If you want to take your SEO to the next level in 2022, spend more time focusing on what matters and less on what doesn’t. Leave time-wasting nonsense like “LSI keywords” to your competitors.dua. Keep search intent top of mind, always
If you want to rank on Google, you need to create the kind of content that searchers are looking for. This is known as aligning your content with search intent, and it’s arguably the most important thing to get right in SEO.
For example, let’s say you sell video games online and want to rank for “scary video games.” Your first thought might be to create a product category page listing all the scary video games you sell.
This would be a mistake because it’s not what searchers are looking for.
If you look at the top-ranking pages in Google for this keyword, you’ll see that every single one is a blog post listing scary video games:
Even if you want to rank a product category page, it’s probably never going to happen because Google knows that searchers want to learn, not buy. You’d be much better off writing a blog post and linking to the product pages for the games you sell from there.
Recommended reading: Searcher Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing For
In August 2021, Google announced changes to how it generates webpage titles in search results. It now relies less on title tags and more on other text on the laman, like H1 tags.
Our study shows that Google is now 32.86% more likely to “rewrite” title tags. That might sound like a lot, but we also found that Google rewrites title tags only 33.4% of the time.
In other words, the title Google shows in the search results is the same as the page’s title tag two-thirds of the time. For that reason, if you want people to click on your site in the search results, it’s still important to write compelling title tags in 2022.
Recommended reading: How to Craft the Perfect SEO Title Tag (Our 4‑Step Process)4. Refresh declining content
Even if your site’s organic traffic went through the roof last year, some of your pages inevitably declined. This is just how things are; rankings rarely last forever, so you need to make a conscious effort to refresh and republish content that starts to decline.
Here’s how to find declining content using Google Search Console:Go to the Search results reportClick the Date filter and select Compare modeChoose “Compare last 6 months to previous period”Hit ApplyClick the “Pages” tab in the tableSort the results by “Clicks Difference” from low to high
From here, look for pages that are likely freshness-dependent. In other words, pages that might have deteriorated in value or usefulness since publication.
An example for us is our list of the top Google searches, which has declined massively in the last six months and could do with a refresh.
In terms of how to do this, the best starting point is to make sure your halaman still aligns with search intent (see #dua). If nothing looks amiss there, see if your page neglected any important subtopics that searchers might be looking for. Here’s how to do that in Ahrefs:Paste the URL of your laman into Ahrefs’ Site ExplorerGo to the Content Gap reportPaste in the URLs of two to three similar top-ranking pagesClick Show keywords
You’ll now see a list of keywords that competing pages rank for but you don’t. Look through them and see if you can pluck out any subtopics.
For example, if we run a content gap analysis for our top Google searches post, we see quite a few keywords related to the most Googled questions:
This isn’t something we included in our post, so it might be worth refreshing the content and adding it to make it more complete.
Recommended reading: Republishing Content: How to Update Old Blog Posts for SEO5. Boost important pages with internal links
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